The Goddess of Great Hair

A MYTHIC MANE STARTS WITH HAIR OILING A MYTHIC MANE STARTS WITH HAIR OILING A MYTHIC MANE STARTS WITH HAIR OILING A MYTHIC MANE STARTS WITH HAIR OILING A MYTHIC MANE STARTS WITH HAIR OILING A MYTHIC MANE STARTS WITH HAIR OILING A MYTHIC MANE STARTS WITH HAIR OILING A MYTHIC MANE STARTS WITH HAIR OILING A MYTHIC MANE STARTS WITH HAIR OILING

Once upon a time…

…a beautiful nymph was locked away in a tower, trapped by hair that was dull and lifeless.

She longed to release her free-flowing locks but it wasn’t Prince Charming who rescued her. A magical elixir turned her tears into triumph: HoliRoots Hair Oil, spirited to her tower window by winged tiger cherubs.

Every drop strengthened her roots and with her head in the clouds, she let down her hair and embraced her newfound strength and beauty.

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The Fable

This painting by the Indian virtuoso, Raja Ravi Varma, portrays the story of Urvashi - the most beautiful apsara in heaven. She marries a mortal king but ultimately chooses the promises she made to herself over him.

The Roots

The ancient practice of hair oiling nourishes the mane and mind. Inspired by the tender time our co-founders spent with their grandmother oiling their hair, the HoliRoots Hair Oil bottles this ancient practice, with love, for you.

The Muse

In Avantika, we found our own apsara - the goddess of great hair whose beauty knows no bounds. Together, we want to reclaim the haircare space for the South Asian community through the art of hair oiling.