Hair Stories

Fable & Mane launches exclusively at Selfridges, London

Fable & Mane launches exclusively at Selfridges, London

We're excited to announce the launch of our first brick-and-mortar retail space exclusively at Selfridges London on 23rd June 2022.

To celebrate the launch, we will be hosting a week-long pop-up where customers can join Fable & Mane on a journey to India on the MANE TRAIN, located on the Ground Floor level of the Beauty Department.

Inspired by classic Indian railway, the train booth consultation space, with its very own ‘ring for massage’ bell, is where customers can meet our Conductor and Mane Team, to learn how to hair oil and scalp massage effectively.

Shoppers can have a personal hair ritual created for them, and an opportunity to ‘try before you buy’ with product minis and ‘scratch and win’ cards at the ticket booth.

There is also a daily chance to win the entire full-size collection with a lucky golden ticket*, plus for the content creators amongst us, there will be plenty of photo opportunities!

After this period, Fable & Mane will be housed within the beauty parlour on the Ground Floor.

The limited-edition Mane Train experience will run from the from 23rd June – 29th June 2022.

Born from traditional Indian beauty rituals, Fable & Mane products contain potent Ayurvedic adaptogens and wildcrafted holistic plant roots to thicken hair, awaken roots, and promote a healthy scalp, starting with the iconic HoliRoots Hair Oil.