Our Journey

Meet our founders

Akash Mehta

Akash is the CEO for Fable & Mane.

Akash Mehta

Akash is the CEO, growth & digital marketing specialist for Fable & Mane.

He graduated from Imperial College in Electric Engineering and has worked for Estée Lauder Companies & LVMH. Most recently, the global digital manager at Dior Beauty. He proceeded with his own conscious and digital brand-building agency, placing him on the Forbes ’30 under 30’ List in Media & Marketing.

Akash leads a life of service. He is an avid philanthropist, wildlife photographer, public speaker (TedX conferences) and Global Guardian for UNICEF.

Favorite Fable: The Hare & The Tortoise

Beauty Tip: Oil your hair and practice Deep Breathing Exercises between meetings

Wellness Splurge: Peloton Bike

Nikita Mehta

Nikita is the Creative Director, Storyteller & Product visionary behind Fable & Mane.

Nikita Mehta

Nikita is the Creative Director, Storyteller & Product visionary behind Fable & Mane. With a passion for Ayurvedic ingredients, product innovation and conscious rituals . Her mission is to bring consciousness into beauty and awaken our roots with wild wisdom.

Nikita graduated from University College of London in Computer Science & Management and spent her career building prestige and luxury fragrances.

A committed philanthropist, her respect for big cats led to the creation of the Fable Fund that helps secure a future for our planet’s wildlife.

Favorite Fable: The Fox & The Sour Grapes

Beauty Tip: Massage your scalp inverted

Wellness Splurge: A copper pyramid for meditation

It all started at the roots

Flower Image 1 Flower Image 2 Flower Image 2 Flower Image 3 Flower Image 4

During a time of stress, Nikita was reminded of the power of the Indian tradition of hair oiling.

During a time of stress, Nikita was reminded of the power of the Indian tradition of hair oiling.

Drawn back to her roots for a solution to her lacklustre hair, she recalled a time when her grandmother would massage her head with handcrafted blends of plant oil...

Drawn back to her roots for a solution to her lacklustre hair, she recalled a time when her grandmother would massage her head with handcrafted blends of plant oil...

So effective for the long, thick and lustrous hair of Indian women that we’ve all come to envy.

So effective
for the long,
thick and lustrous hair
of Indian
women that
we’ve all come
to envy.

Grow from within

Flower Image 1 Flower Image 2 Flower Image 2 Flower Image 3 Flower Image 4

Embodying the spirit of their grandpa – a healer, a guiding light, and most of all, a wise genie with an incredible silver beard.

Embodying the spirit of their grandpa – a healer, a guiding light, and most of all, a wise genie with an incredible silver beard.

His secret to hair growth?

Good thoughts, free movement, followed by a cup of chai in silence.

His secret to hair growth?

Good thoughts, free movement, followed by a cup of chai in silence. A state of complete harmony of the body, mind and spirit achieved from deep within.

Nikita was amazed by how she felt — centered, confident and well.

Nikita was amazed by how she felt — centered, confident and well.

So she set out on a journey to learn more about Indian beauty secrets and share it with the world.

So she set out on a journey to learn more about Indian beauty secrets and share it with the world.

A founder’s fable

Flower Image 1 Flower Image 2 Flower Image 2 Flower Image 3 Flower Image 4

As a young girl, Niki’s hair would bring the family together. Tales were told, fragrant oils were sold for a bond so deep, it was a ritual to keep.

As a young girl, Niki’s hair would bring the family together. Tales were told, fragrant oils were sold for a bond so deep, it was a ritual to keep.

Her brother, Akash arrived with sun and heat-damaged strands. They were stressed so deep, it must have been the lack of sleep.

Her brother, Akash arrived with sun and heat-damaged strands. They were stressed so deep, it must have been the lack of sleep.

In India, they found ten potent roots, an ancient remedy to strengthen and repair with the utmost care.

In India, they found ten potent roots, an ancient remedy to strengthen and repair with the utmost care.

All bring to your home and help the wild freely roam.

All bring to your home and help the wild freely roam.

Tiger Scene Tiger Scene