Our Mission
Good for Your Hair,
Our People
& Our Planet
Rooted in Indian heritage and the wisdom of Ayurveda, Fable & Mane creates conscious haircare rituals that nurture people and honour the deep connection between humanity, nature, and wildlife.
From 2026, we will donate 2% of all net sales to The Fable Fund, dedicated to protecting the natural world and advancing peaceful coexistence between humans and wildlife. This is a long-term commitment embedded into how we plan and grow the business, alongside our wider efforts to operate more responsibly across our supply chain.
Our Promise
From 2026, Fable & Mane will donate 2% of all net sales annually to The Fable Fund - an independent charitable organisation founded by Fable & Mane co-founder Akash Mehta - dedicated to protecting wildlife and supporting coexistence between humans and nature. The Fable Fund invests in community-led, sustainable solutions that protect biodiversity, safeguard natural habitats, and empower the people who share their landscapes with wildlife. Through this commitment, we are proud to support long-term conservation efforts that honour both the natural world and the communities connected to it.
Responsible Supply Chain
We work closely with partners to source key ingredients responsibly and ethically, with ongoing due diligence as we grow.
Our Commitment
We’re on our journey to B Corp certification, holding ourselves accountable to high standards of social and environmental performance, transparency, and governance.
Equality
We are proud to have strong female representation across our teams and are committed to building an inclusive, equitable workplace.
