20% off sitewide

Healthy hair, wild savings in our
Friends & Family event*

CODE: FF20

Earn. Connect. Roar.

First 500 members to join our new community and rewards program on TYB will be rewarded 500 FREE coins!

JOIN NOW

The Goddess
of Great Hair

A mythic mane starts with hair oiling.

SHOP NOW

NEW!
Volumizing Shampoo & Conditioner

Shop our perfect pair for fuller hair
and get a FREE Claw Clip!

SHOP NOW
I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine

This is a family business. Meet our founders

Sibling founders Akash & Niki Mehta are on a mission to bring Indian hair secrets to the world, inviting you to awaken your roots with wild wisdom.

Read our story

Save the wild ones

Protect your hair, protect their habitat.

Learn more