Healthy hair, wildly you
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Prepare and prime your locks with the new miracle hydrator.
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Time for a Fable
View moreThis is a family business. Meet our founders
Sibling founders Akash & Niki Mehta are on a mission to bring Indian hair secrets to the world, inviting you to awaken your roots with wild wisdom.
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“This conditioner nourishes my hair, helps my hair to not have frizz, leaves it super soft and manageable, and the best part is that smells amazing.”
Edith
“I really feel like these products are worth all the hype, they have transformed my hair.”
Renee
“I’m in love 💕 with this product. It has brought the natural wave/ beach curls back to my hair. After one use I noticed a difference. I’m super sensitive to scents, but this scent is natural and luscious—banana/coconutty. I love it! I have lightened, long, wavy hair that is in much need of TLC so I splurged on this product and I’m so glad I did.”
Sara
