Our Mission
Good for Your Hair,
Our People
& Our Planet
Rooted in Indian heritage and the wisdom of Ayurveda, Fable & Mane creates conscious haircare rituals that nurture people and honour the deep connection between humanity, nature, and wildlife.
From 2026, we will donate 2% of all net sales to The Fable Fund, dedicated to protecting the natural world and advancing peaceful coexistence between humans and wildlife. This is a long-term commitment embedded into how we plan and grow the business, alongside our wider efforts to operate more responsibly across our supply chain.
Our Promise
From 2026, Fable & Mane will donate 2% of all net sales annually to The Fable Fund - an independent charitable organisation founded by Fable & Mane co-founder Akash Mehta - dedicated to protecting wildlife and supporting coexistence between humans and nature. The Fable Fund invests in community-led, sustainable solutions that protect biodiversity, safeguard natural habitats, and empower the people who share their landscapes with wildlife. Through this commitment, we are proud to support long-term conservation efforts that honour both the natural world and the communities connected to it.
Our Commitment
We’re on our journey to B Corp certification, holding ourselves accountable to high standards of social and environmental performance, transparency, and governance.
